1 of 5

Important Dates

8/15-17: Made in Hawaii Festival

What: Made in Hawaii Festival

Where: Hawaii Convention Center, Exhibit Hall 1-3, BOOTH 1812

Address: 1801 Kalākaua Ave, Honolulu, HI 96815

Parking: Convention Center or Ala Moana

Why:

•1 New Collection Early Releases

•1 MIH Exclusive Colorway

•Early restock of Sew Local Clothing

•Sale Bins: $25 Baby Tees

BOGO DEALS

•Sew Local black and white totes $5 add on to any purchase
•2 for $25 5in wristlets
•2 for $25 mini totes
•2 for $30 6in wristlets
•2 for $35 lanyards
•2 for $40 pocket totes
•2 for $45 zipper totes

Behind the Scene: Lei of Love

Behind all Lei of Love designs are the products of creatives Jazmyne Viloria, owner of Sew Local, and Cailyn Omuro, student artist. These Maui gals both grew up in the same creative media program at Maui Waena Intermediate School, where they learned to use storytelling as the backbone to everything they do.

Although Cailyn attends CSU Long Beach and Jazmyne attends UH Manoa, both of them conversed about the nostalgia and reflection of their high school graduation lei ceremony. They recalled how the field didn’t look like a group of graduates, but instead, stacks of leis walking around with uncles holding up graduation posters following behind. This simple conversation led to the realization that each lei was not just decoration, but a representation of the many people who contributed to each of their journeys. The number of leis represents the people who have supported them throughout childhood and the community they now carry on their shoulders to represent well.

Lei of Love is the embodiment of this conversation. Each piece from Lei of Love is a reminder of the community that rests on your shoulders, that you are a representation of home no matter how far you go. It’s also a reminder to appreciate the love, effort, and care strung through each lei. So, if you're graduating this semester or plan to lei a grad, remember the community you’re both contributing to and represent Hawaii in all you do.

There's a story behind every design and stitch.

Jazmyne, the owner of Sew Local, creates designs to embody values she learned throughout her childhood on Maui. The products represent Hawaii's values and become reminders to continue representing Hawaii through and through and perpetuate local values.

Collections