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Important Dates

11/25 @ 12pm HST: Online Restocks Tank Tops

What:
Online Restock and Release of Tank Tops
Black tank top - Lei of Love Puakenikeni
Green tank top - Pua trio Pickin Home
Grey tank top - Ocean Provides

When:
11/25 @ 12pm HST

12/6 + 12/7: Pop Up @ Paulele Market by Kiele (Maui)

When:
Saturday, Dec 6, 10am-6pm
Sunday, Dec 7, 10am-4pm
Free admission

What: Paulele Market by Kiele, over 30 vendors from Oahu + Maui

Where: Former Pier 1 Imports at Maui Marketplace

Address: 270 Dairy Rd, Kahului, HI 96732

Why:

•Early release - 2 new items (revealing on 11/25)

•Early Restock
Lei of Love Lei Po'o, Pua Kenikeni, + Ti Leaf

•Early restock - Lei of Love colored tees
Sage green - Pua Kenikeni
Beige - Pua Melia
Dark green - Ti Leaf
Lavender - Pua Kalaunu

•New Clearance items: Baby tees, zipper totes, and more

BOGO DEALS
•2 for $25 5in wristlets
•2 for $30 6in wristlets
•2 for $45 zipper totes

12/10 @ 12pm HST: Online Release of New Drop and Restock Lei of Love

What:
Online Release of 2 new items (To be announced)

Online Restock:
Lei of Love Lei Po'o, Pua Kenikeni, Ti Leaf
Lei of Love Colored Tees

When:
12/10 @ 12pm HST

12/13 + 12/14: Pop Up @ Mele Kalikimaka Market

When:
Saturday, Dec 6, 10am-6pm
Sunday, Dec 7, 10am-4pm
Free admission

What: Paulele Market by Kiele, over 30 vendors from Oahu + Maui

Where: Former Pier 1 Imports at Maui Marketplace

Address: 270 Dairy Rd, Kahului, HI 96732

Why:

•Early release - 2 new items (revealing on 11/25)

•Early Restock
Lei of Love Lei Po'o, Pua Kenikeni, + Ti Leaf

•Early restock - Lei of Love colored tees
Sage green - Pua Kenikeni
Beige - Pua Melia
Dark green - Ti Leaf
Lavender - Pua Kalaunu

•New Clearance items: Baby tees, zipper totes, and more

BOGO DEALS
•2 for $25 5in wristlets
•2 for $30 6in wristlets
•2 for $45 zipper totes

12/15 @ 12pm HST: Online Release of New Item + Restock Hawaii Provides

What:
Online Release of 1 new item (To be announced)

Online Restock:
Hawaii Provides Pt 2 - Backyard + Ocean baby tees and colored tees

When:
12/15 @ 12pm HST

12/15: Last day for holiday orders

Order by 12/15 to have items arrive before December 23

Shipping estiamtes to addresses in:
Hawaii - Est. 2-4 days
Continental U.S. - Est 7-10 days
Guam - Est. 8-11 days

12/20 12pm - 5pm: Mini Market Collective ( Last pop up of 2025)

When: Saturday, December 20, 12pm-5pm

Where: Kapolei High School
91-5007 Kapolei Pkwy, Kapolei, HI 96707

Why:

-Last holiday pop up and my first pop-up on the west side

-shop all my products in-person with exclusive pop-up deals/discounts

Made in Hawaii for Hawaii

Our products are 70-100% made here in Hawaii.

Design Process
Everything is designed by Jazmyne, Owner of Sew Local, or in collaboration with a local artist. All designs are inspired by a story, value, or experience Jazmyne learned while growing up on Maui—making each piece a visual reminder to uphold Hawaii’s values and that you’re representing home no matter how far you go.

Manufacturing

  • Printing Design Onto Shirt- All printing is done here by Hawaii’s talented printers. All printing businesses are locally or Native Hawaiian owned.
  • Sewing- All accessories are sewn by Jazmyne.
  • Stickers- All stickers are printed at UH Manoa
  • Blank shirt- Unfortunately, there are no Hawaii-made blank shirts. These are the only piece of production that is not locally made.

    Packaging
    All products are packaged by Jazmyne and Sew Local team members! Every piece of packaging has a story/message on it so if you can, read em :)

    “For Sew Local, I strive to keep as much of production rooted here in Hawaiʻi. My goal is for each product to serve as a reminder of home, story, and community—and the best way to honor that is by having every piece made by the very community that raised me. Mahalo for supporting my local business.”

    With love,
    Jazmyne, Owner of Sew Local

There's a story behind every design and stitch.

Jazmyne, the owner of Sew Local, creates designs to embody values she learned throughout her childhood on Maui. The products represent Hawaii's values and become reminders to continue representing Hawaii through and through and perpetuate local values.

Collections

Behind the Scene: Lei of Love

Behind all Lei of Love designs are the products of creatives Jazmyne Viloria, owner of Sew Local, and Cailyn Omuro, student artist. These Maui gals both grew up in the same creative media program at Maui Waena Intermediate School, where they learned to use storytelling as the backbone to everything they do.

Although Cailyn attends CSU Long Beach and Jazmyne attends UH Manoa, both of them conversed about the nostalgia and reflection of their high school graduation lei ceremony. They recalled how the field didn’t look like a group of graduates, but instead, stacks of leis walking around with uncles holding up graduation posters following behind. This simple conversation led to the realization that each lei was not just decoration, but a representation of the many people who contributed to each of their journeys. The number of leis represents the people who have supported them throughout childhood and the community they now carry on their shoulders to represent well.

Lei of Love is the embodiment of this conversation. Each piece from Lei of Love is a reminder of the community that rests on your shoulders, that you are a representation of home no matter how far you go. It’s also a reminder to appreciate the love, effort, and care strung through each lei. So, if you're graduating this semester or plan to lei a grad, remember the community you’re both contributing to and represent Hawaii in all you do.